Five Reasons Why You Need A Mobile Site

Businesses NEED a mobile website for many reasons. Here are five that I believe are the most important.

Many people are accessing websites via their phones every single day. I actually got started with this because I was reviewing one of my client’s statistics. I noticed that one of my customers was getting about 30+ visitors a month using a mobile device but these people were only staying on the site a few seconds. When I looked at the website on my own phone I quickly figured out why; the site looked terrible! It wasn’t optimized for mobile viewing.

Mobile websites are especially valuable in tourist areas or when targeting out of town travelers. Think about it for a second. When people travel they are often relying on their phones to show them the way. It’s crucial that businesses like hotels and restaurants have a site that is mobile friendly!

It allows you to offer two separate ways to show information, catering to each. When I first realized that my client’s website was not “mobile friendly” I considered proposing a redesign of the site. This didn’t make sense because the site was already optimized and working well for people that were viewing it on their computers. Creating a completely separate site and redirecting mobile users to it allows you to have two completely different sites each optimized for their target audience.

It opens up unique mobile opportunities. Once you have a mobile website, you can do a few special things with it. You can submit it to mobile directories. You can also take advantage of showing the search engines that you have your own mobile site which is quickly becoming the only way Google will even list your site near the top of search results. I feel this will become increasingly important in the days ahead.

It loads faster. You need to remember that even the newest iPhone features an internet browser that is about as fast as dialup. If you have a website that is loaded down with images and other media it is going to load super slow. Each second the user has to wait the chance of losing that person increases. Mobile sites are built to load fast.